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Authored by Andy Neely
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Summary
In this article, the authors – experts in the field of strategic analysis, strategic planning and strategic initiatives – examine the relevance of the Balanced Scorecard methodology for undertaking a strategic assessment of higher education.
The authors begin by pointing out that accountability in higher education has become a challenging issue since the 1990s. Increasingly, institutions of higher learning have been required to provide performance indicators – empirical evidence of their value – to state, alumni, prospective student, and other external stakeholders. State commissions of higher education have developed “report cards” that grade colleges and universities according to their level of performance in a variety of categories. Surveys in the popular press and on the Internet rank institutions according to criteria such as retention and graduation rates, resources, and academic reputation. However, such efforts have not dramatically changed the operational performance of most major universities.
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