The selection of key performance indicators (KPIs) is on the minds of many companies these days. I have had consultants from the most prestigious strategy and management companies call me to ask what KPIs they should use for a particular industry. I always answer them, “the KEY performance indicator that you are looking for is dependant on the DOOR that you are going to open.” In this cartoon I have three customer value propositions to illustrate the point. Based on your company’s value proposition and its chosen strategic objectives you should select your KPIs. The KPIs should reflect the numerical expression of whether the objectives are achieved or not.

So my advice to you is: choose the right KPIs according to what door you are trying to open. Good luck my friend!

Author : Tor Inge Vasshus

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