Title: Money Iceberg – how much of your potential gets realized

Many times in the past years, I have been asked the question - "What is the derivable value from successfully executing strategy?" We know there is potentially a huge value from successfully implementing strategy, but only recently I came across research data that quantifies this value.

According to a research published in The Harvard Business Review, "Companies realize only 40 to 60 percent of their strategies’ potential value".

I think Jeroen De Flander puts it very nicely when he describes the "lost value".

Knowing that your organization loses between 40 and 60 percent of its strategic potential on the execution highway between the city "strategy" and the city "performance", is an interesting fact but doesn't really help solve your problem.

That is why I am happy to see that universities around the world have started focusing on the Strategy Execution process.
Good luck realising your company's full potential.

Author : Tor Inge Vasshus

Source: http://blog.corporater.com

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