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Authored by James Creelman
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Summary
Headquartered in Norway, Statoil is an integrated oil and gas company operating in 32 countries with 25,000 employees. Through 2006, Statoil ran a series of pilot initiatives to become a budget-free enterprise, following in the path of a previous daughter company, Borealis, which was a pioneer of the Beyond Budgeting movement.
With a clear understanding of extremely dynamic nature of today’s business environment and the limitations of a static budget concept, Statoil realized the need for tools that could help it address the key actions of target setting, forecasting and resource allocation. By focusing internal discussions on the key question of ensuring the best possible performance, the senior team got people to look beyond budgeting. A scorecard user from 1997, Statoil was already convinced about the tool’s strategic management capabilities and had developed over 700 scorecards. This made the Balanced Scorecard the central tool for Statoil’s approach to performance planning and performance management, as it moved to become a budget-free enterprise.
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