|
Authored by James Creelman
|
|
Summary
In this interview, with Bernard Marr, CEO and Director of Research at the Advanced Performance Institute, discusses his new book, Strategic Performance Management: Leveraging and measuring your intangible value drivers, published by Butterworth-Heinemman.
Bernard Marr’s book is gaining recognition as a significant contribution to the field of strategic performance management and introduces an innovative and powerful performance management called the Value Creation Map, which is a visual representation of the organization strategy that includes the most important components that exist within the strategy (namely stakeholder value proposition, core competencies and key resources) and places them in relationship with each other.
|
|
Read more...
|