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Authored by James Creelman
Content Type: Tips, Tools and Techniques
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Summary
Architecting a Balanced Scorecard requires organizations to master four techniques – effective strategic mapping, selection of the right strategic measures, selection of the appropriate strategic targets and choosing the right strategic initiatives.
This article focuses on the last, namely, choosing strategic initiatives.
Next to the identification of the strategic objectives, selection of strategic initiatives is the most important component of the Balanced Scorecard framework. They are more important than metrics. While the Strategy Map describes the logic of the strategy and the Balanced Scorecard identifies measures and targets for each strategic objective, managers can achieve objectives and targets only by identify the right strategic initiatives required to deliver performance outcomes. In fact, the work of performance management and strategy implementation takes place through strategic initiatives.
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