Title: Long Term Goals

I have often wondered about company goals that are set 10 -15 years in the future.  Does anyone take them seriously when they are set so far in the future?

In my previous career, I worked for an oil company, and we set targets for exploration efficiency (how good we were at discovering oil).  The targets were set on a very long-term basis.  The people who set them could smile and set very ambitious targets, knowing that they would never be held accountable for them.

My advice – set your company’s targets for a timeframe that you can remember (and before you retire).

Author : Tor Inge Vasshus

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